At In2Asia, we do one thing really well. We make premium brands successful in Asia.
What makes us different?
We have walked a mile in your shoes. The foundation of our ability to provide the right advice and practical support where you need it most has been laid in the experience we have had starting and operating our own businesses in major markets in Asia such as China, Japan, Vietnam, and India.
As a result, we have deep connections and long term cooperation with distributors, sales channels, and regulatory bodies across Asia.
We bring all of this together to deliver export success for your brand.
Deep experience in Asia
Iain Langridge, Managing Director & Co-founder
In 2018, Iain stepped out of a rewarding executive career to start In2Asia off the back of establishing and operating successful start ups in China and India.
In2Asia quickly developed a reputation for providing Australian and New Zealand businesses with the support they needed for successful market entry and growth in Asia by delivering services including business advisory, product incubation, ecommerce solutions, brand management, and sales channel management.
Wen Liu, Co-founder
Prior to merging her business with In2Asia, Wen established and operated LW Advisory & Co, a Shanghai-based international trade, marketing, and sales consulting business that focused on developing opportunities for Australian brands in China and Southeast Asia. As a result of this venture, Wen has developed extensive international trade, sales, digital marketing, e-commerce and distribution experience in export markets across Asia.
As well as operating her own business, Wen also has experience working for member organisations such as Toowoomba and Surat Basin Enterprise and Food Leaders Australia as their representative in Greater China, where she developed an enviable track record of delivering success for premium brands in Asia.
Wen has particular expertise in market entry, digital marketing, e-commerce solutions, general trade distribution, and sales channel management.
Iain Langridge, Managing Director & Co-founder
Wen Liu, Co-founder
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