Since its inception in 2018, In2Asia has successfully launched some of Australia’s best known premium consumer brands into major export markets in Asia including China, Japan, Vietnam, and India.
With teams located in Sydney, Shanghai, Ho Chi Minh City, and New Delhi, In2Asia has expertise in key categories such as food and beverage, FMCG, lifestyle, personal care, health and wellness, and agribusiness.
In2Asia delivers success by following a three-step process that ensures long-term profitable growth:
1. Preparation
Building the essential foundation for successful market access including target market assessment, trademarking, competitor analysis, and pricing strategy.
2. Incubation
Combining e-commerce platform sales with the power of social media marketing to cut through the noise and build brand awareness.
3. Distribution
In2Asia develops and manages multi-channel cross-border ecommerce sales and offline general trade sales by successfully connecting with an extensive network of distributors and premium sales channel partners.
As a result, the team at In2Asia is perfectly placed to provide the right advice, practical solutions, and in-country support to ensure success for premium brands in the most exciting and dynamic markets in Asia.
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Lessons from the Colonel, and it’s not about frying chicken
Successful entry into Asian markets must start with a process of discovery. For food and beverage exporters, this should include opportunities for potential customers in target markets to test your products to assess the suitability of critical factors such as flavour, texture, and packaging.
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What are the five key trends driving e-commerce sales in China right now?
Frugal online shopping is a trend in China where consumers are looking for high-quality products at low prices. This has led to the rise of e-commerce platforms such as Pinduoduo, which allows consumers to purchase products at discounted prices by buying in groups. Frugal online shopping has also led to…
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Don’t send samples to China before you do this one thing
Before you even think about sending product samples to China, before you promote your product on Chinese social media, and well before you even think about taking part in any tradeshows, you need to fully trademark your brand in China. You would be shocked to find out how many brands do not do this.
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Five questions every business must ask before entering the market in China
A decision to enter any new market shouldn’t be taken lightly. That is doubly true when that new market is China. Asking the right questions, and taking the time to answer them honestly, can help to sharpen the focus and provide a solid foundation upon which future success can be built.