Services we offer
Market assessment
As part of a comprehensive approach to achieving successful market entry, In2Asia conducts in-market research on behalf of brands looking to enter Asian markets for the first time, including growth drivers, target consumer cohorts, competitor analysis, and comparative pricing
Trademarking
In2Asia can manage your trademark registration process across all relevant categories to ensure maximum brand protection is in place before any market-facing activity occurs.
Market access
A detailed assessment of all SKUs as part of an integrated market entry strategy including packaging, product claims, and regulatory compliance to achieve market access.
Pricing strategies
During the initial engagement, In2Asia works with each brand to establish a pricing structure that will ensure long-term success by balancing price, brand position, and levels of distributor against the aims of the strategic plan established for the export market.
Digital marketing
The team at In2Asia has more than 15 years experience in designing and delivering digital marketing campaigns to support the launch and sustained growth of premium consumer brands in Asia.
E-commerce operation
As part of a vertically integrated export management service, the In2Asia team establishes and manages the day-to-day delivery and operation of e-commerce stores on behalf of client brands including:
store and product page design and content creation
preparation and management of major online promotion events
logistics and supply-chain co-ordination and oversight
warehouse stock management and re-ordering
comprehensive monthly reporting including platform billing and invoice management.
Importation management
In2Asia provides in-market support to assist with initial importation and then ongoing management of logistics, customs clearance, and delivery of products to sales and distribution channel partners.
Distributor engagement
In2Asia engages with selected distributors and premium sales channel partners on behalf of its clients to assess ‘best fit’ against the agreed market entry strategy, including brand positioning and pricing.
Sales channel management
Once sales or distribution agreements have been signed, In2Asia’s in-market teams provide sales and account management oversight to make sure that contracts deliver on sales plan expectations.
Read more about our partners
Lessons from the Colonel, and it’s not about frying chicken
Successful entry into Asian markets must start with a process of discovery. For food and beverage exporters, this should include opportunities for potential customers in target markets to test your products to assess the suitability of critical factors such as flavour, texture, and packaging.
Read more
What are the five key trends driving e-commerce sales in China right now?
Frugal online shopping is a trend in China where consumers are looking for high-quality products at low prices. This has led to the rise of e-commerce platforms such as Pinduoduo, which allows consumers to purchase products at discounted prices by buying in groups. Frugal online shopping has also led to…
Read more
Don’t send samples to China before you do this one thing
Before you even think about sending product samples to China, before you promote your product on Chinese social media, and well before you even think about taking part in any tradeshows, you need to fully trademark your brand in China. You would be shocked to find out how many brands do not do this.
Read more
Five questions every business must ask before entering the market in China
A decision to enter any new market shouldn’t be taken lightly. That is doubly true when that new market is China. Asking the right questions, and taking the time to answer them honestly, can help to sharpen the focus and provide a solid foundation upon which future success can be built.